Vodafone 121

Vodafone 121 – A 360-Degree Marketing Approach:

If you are a Vodafone subscriber in Mumbai and you are looking for the best offer of the day, you should call a free number like 121. This IVR-based service can help you find the best deal of the day by analyzing various parameters. Then, you can grab it as soon as possible.

If you want to know more about Vodafone 121 and its advantages, keep reading. In this article, we will explore some of the important factors that you should keep in mind while using it.

Customized offers:

The latest campaign from Vodafone India aims at attracting new customers by giving them the option of customizing their tariff plan. The ‘121 for you’ campaign uses a 360-degree marketing approach to highlight exclusive innovations. It also takes into account various characteristics of the target market and provides an individual experience.

The ‘121 for you’ TVC showcases two young ladies in a tailor’s shop, one briefing the tailor about the style of her dress, and the other briefing a barber about her hairstyle. When it comes to selecting the right plan, one must understand that customization is crucial in order to get the best value.

Hence, Vodafone offers customized plans based on the parameters of a customer’s lifestyle and needs. Its 121-for-you feature lets you choose from a wide range of offers across data and product categories and helps you get the most out of your phone plan. However, you have to pay extra for the specialized services.

Targeted at SEC B and C:

The new campaign ‘Vodafone 121’ aims to differentiate Vodafone from other telecom operators with a unique IVR-based service. Customers can call 121 to choose between multiple offers, based on their usage. The six-week campaign will feature three films and a 360-media plan combining TV, radio, print, outdoor, on-ground, and digital. The campaign will focus on SEC B and C, which represent a significant market segment.

Price-conscious segment:

A new TVC campaign by Vodafone India highlights the IVR-based 121 service, designed to cater to the needs of the price-conscious customer segment. The TVC is an innovative way to reach the target segment, which is more price conscious and prefers to use IVR services over the more traditional modes of communication.

It also conveys the message that each customer is unique and needs to be catered to appropriately. Hence, it is important to personalize the offerings to each individual, which will help in achieving the targeted customer base.


Although price plays a very important role in the buyer-seller relationship, it is not enough. Other aspects such as quality, reliability, and customer service can reduce the significance of price. Thus, Vodafone is pursuing its price-conscious strategy in India, especially in rural areas, where about 71% of the population lives. The strategy could help the company increase its market share by securing the attention of this price-conscious segment.

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